

The tech giant began streaming MLB games earlier this year on Apple TV.

The NFL's streaming service also lands at a time when tech companies are starting to gobble up more broadcast rights for sports games.Īpple for example has a 10-year contract to stream Major League Soccer games, which begins next year. "The NFL has made a smart, shrewd and relevant business move because the data clearly shows that Gen X and Alpha Gens - these younger generations - are streaming more and more content and have a greater propensity to subscription services," Rishe told CBS MoneyWatch. Instead, it's a win for sports fans who now have an additional format for viewing the game if they happen to be away from a TV screen, they said. The rise of league-owned streaming services will not take eyeballs away from televised sports games, Rishe and other experts said. What the NFL launched Monday is "not a surprise considering what we're seeing across the landscape of sports," said Patrick Rishe, a sports business professor at Washington University in St. Major League Baseball is also rumored to be developing a streaming service, the New York Post reported last October. The NBA offers League Pass, a streaming service that allows fans to view games from a mobile device or TV, but the league is still looking to create a different stream in partnership with Microsoft.
